New Naming and Branding Strategy for KION
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KION is a cloud enablement solution that simplifies the management and governance of AWS, Azure, and Google Cloud. It helps you simplify setup and provisioning, financial management, and compliance to realize the full benefits of cloud computing.
Kion is the only single-platform solution that delivers all three pillars of cloud enablement for organizations to fully control their cloud investments. With a holistic approach, you can manage the entire cloud lifecycle to optimize costs and achieve total cloud control.
New naming and branding strategy for Kion
When it came to rebranding, the team at Kion chose the Lux brand symbol as a way to illustrate their strong clarity in guiding customers through the road to cloud empowerment. It combines the word “Lux” and a refraction of shapes to create a powerful visual that illuminates the path ahead of you.
A rebranding strategy is important because it can help your business grow. By renaming your company, you can build on the trust you’ve earned with your customers and stay relevant as technology changes.
The most important thing to remember when rebranding is that you’ll want to ensure that your new name reflects the product and service that you are offering. That way, your brand is clear to everyone who visits your website or who comes into contact with your products and services.
The easiest and most affordable way to rebrand your company is to take advantage of the CB Insights ESP matrix, an exclusive marketing platform for tech buyers that promotes your products in a data-driven manner. By using a proven, strategic marketing strategy, you can increase your visibility among 1000s of technology buyers who use the platform to identify vendors and demo products.